Filipino American History Luncheon

Dog Caper is a beloved Cal Poly Pomona event that gives out free hot dogs, snacks, drinks, and popsicles to the community. The event has been celebrating the beginning of the fall semester for 33 years, each year with a new theme selected by student survey. As is tradition, the theme is translated into a hot dog character who ultimately becomes the core of the event's identity. 

Multiple concepts were developed and refined through feedback from marketing and executive teams. For this year’s fantasy theme, I developed a hot dog king surrounded by storybook imagery, using blackletter typography to reference medieval manuscripts and storybooks. The core illustration, typography, and a distinctive scroll-shaped graphic element formed a flexible visual system that could be reproduced at different scales and across applications.

Overview

Event Brand Identity
Environmental Graphics
Social Media Assets
Banners and Posters
Print Production

Deliverables

A color swatch comparison showing a large red rectangle labeled 'DISPLAY,' a dark blue rectangle labeled '253a7b,' a yellow rectangle labeled 'fde608,' and small text indicating color descriptions, alongside text reading 'SUBTITLE' and 'COPY' with font style descriptions.
A geometric pattern with red, white, yellow, blue, and black colors forming diamond shapes and lines.

The graphic is meant to highlight the rich cultural tradition that woven textiles has in Filipino culture. This specific pattern is a representation of Penneh Kaban Buddi, a handwoven, geometric textile traditional to the Yakan people of the Basilian Islands. This choice came from a desire to represent Filipino culture in a way that is thoughtful, unique, and authentic. The color scheme was chosen as to match the colors of the flag of the Philippines, as per the clients request.