This collection represents a range of marketing materials created for Cal Poly Pomona Enterprises, primarily but not limited to supporting student-focused events, campus store promotions, dining initiatives, and environmental placemaking. Each project requires focus towards a specific communication goal, such as increasing attendance, driving sales, or improving the dining experience.

Working across more than 15 dining units and other campus initiatives requires adapting to established brand identities while developing original visual directions when appropriate. I consider typography, hierarchy, accessibility, imagery, tone, and format to ensure each piece is both eye-catching and effective. Many projects also require fast production, with typical turnaround times of 1-2. This body of work demonstrates my ability to quickly translate marketing goals into polished, production-ready materials while maintaining visual consistency and adapting designs to a wide range of applications.