Dining Marketing

Overview

This collection represents a range of marketing materials created for Cal Poly Pomona Enterprises, primarily but not limited to supporting student-focused events, campus store promotions, dining initiatives, and environmental placemaking. Each project requires focus towards a specific communication goal, such as increasing attendance, driving sales, or improving the dining experience.

Working across more than 15 dining units and other campus initiatives requires adapting to established brand identities while developing original visual directions when appropriate. I consider typography, hierarchy, accessibility, imagery, tone, and format to ensure each piece is both eye-catching and effective. Many projects also require fast production, with typical turnaround times of 1-2. This body of work demonstrates my ability to quickly translate marketing goals into polished, production-ready materials while maintaining visual consistency and adapting designs to a wide range of applications.

Deliverables

Map Design
Wayfinding Signage
Brochure Design
Print Advertisements

Map of a university campus showing various buildings, sports fields, parking areas, and green spaces.
Campus map brochure for Cal Poly Pomona featuring an aerial view of campus buildings and surrounding landscape.
Campus map display at Cal Poly Pomona with brochures and guide, and a person walking by in the background.
Map with topographical lines, roads, and numbered markers, including a compass rose indicating north.

Detail Photos

Map of a university campus with buildings, roads, and points of interest marked with numbered and lettered labels, showing garden and forest areas.
A detailed campus map showing various buildings, roads, and landmarks, highlighting structures, parking areas, and nearby interstate 10.
Map of a campus showing buildings, sports fields, parking lots, and roads labeled with street names.
Map of the university campus showing buildings, roads, and highways, including Interstate 10 West and California 57, with labels for building numbers and names, and surrounding streets.
Map of Cal Poly Pomona campus showing various buildings and dining options, including a legend with locations and descriptions.

This project was submitted on behalf of Cal Poly Pomona Enterprises to the Association of Marketing and Communication Professionals in the MarCom Awards’ brochure category. Award results are expected in mid-fall of 2026.

This project was submitted on behalf of Cal Poly Pomona Enterprises to the Association of Marketing and Communication Professionals in the MarCom Awards’ brochure category. Award results are expected in mid-fall of 2026.